Agency-of-record for US Soy

Rockford, IL — US Soy, a primary producer/supplier of organic and non-GM soy ingredients located in Mattoon IL, selected Cummings Group to develop their new corporate branding - initially through a new Web site, new brochure and new tradeshow presence. The main mission was to project a stronger brand image and truly position them as the best in the industry. We developed a new positioning strategy, focusing on the company's vertical integration and organic ingredient line. The brochure explained US Soy's growing and production process, emphasizing their complete ingredient traceability. The new Web site emphasized the same idea, communicated through the "Total control, from roots to recipe" tagline. The site also integrated many data-capturing features, allowing them to build a new "opt-in" e-mail marketing list.

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